You don't have a messy business.
You have 6 tools that never learned to talk to each other.
I'm Erin, and connecting them is my whole job. I make your tools talk, automate the parts you hate, and get you found by AI before your competitor is.
Operations, automation, AI, and AI-search visibility for owners who can feel the gap but cannot point to it.
Tools I'm Certified In & Build With
Anthropic certified: Claude 101, Claude Code 101, Claude Cowork, and AI Fluency for Small Businesses (PayPal & Anthropic).
Sound like your Tuesday?
A lead filled out your contact form three days ago... and you literally just saw it.
You bought Zapier (or Make, or a CRM) months ago and you've logged in all of once.
You copy the same name, email, and phone into three different tools a day. Every day.
A lead books a call in your scheduler. It hits your calendar. Then what? Right now, the answer is you, by hand.
Someone asked ChatGPT for a business like yours. You have no idea if you came up.
You've said "I'll fix that later" about the same thing... for a year.
If you nodded at even two of those, keep reading. None of it means you're behind. It means you outgrew doing everything yourself, and that's a good problem... because your tools were never set up to talk, and that gap (where the leads, the revenue, and your evenings quietly leak out) is completely fixable.
You're not buying systems. You're buying what they do for you.
Real talk: nobody wakes up wanting a "CRM build" or an "email sequence." (If you do, we should probably be friends.) Here's what you actually want:
Never lose a lead again. Every person who raises a hand gets caught, tagged, and followed up with. Automatically, whether you’re at your desk or on a beach.
Know who’s actually ready to buy. Hot, warm, and cold, sorted for you, so your energy goes where it’ll actually close.
A client experience so smooth they say yes. No filling out the same form twice, no dead ends, no clunk.
Your time back. That two-minute task you do a hundred times a month? Gone. For good.
A business that keeps running when you step away. On purpose, not by luck.
What if it all just... talked?
Enter a lead's info one time. From there, every path has an automatic next step. Booked and serious? Straight into onboarding. No-showed? Auto follow-up with a reschedule link. Not a fit? Polite close, logged, done. No re-typing. Nothing slipping. And the client never feels a delay or a did-they-forget-about-me moment.
That is not a fantasy version of your business. It is a weekend of setup, and with AI it is faster and cheaper than it has ever been.
Not with more tools. With the right connections between the ones you already have. Simplifying complicated things genuinely makes me happy. (Weird flex. Still true.)
Get found. Catch it. Keep it.
Getting clients is one machine with three stages: they find you, they become a lead, they stay. I build all three. Pick the stage that stings most, they all feed each other.
GET FOUND
Show up when they go looking.
AEO, GEO, and SEO, done for you. The llms.txt, the schema, the FAQ rewrite AI actually reads, so when someone asks ChatGPT, Claude, or Perplexity for a business like yours, you come up, and Google pulls your site as the answer. Most web people do not touch this. I lead with it.
From $497/month
CATCH IT
Turn every click into a real lead.
Websites, funnels, landing pages, opt-ins, and thank-you pages built so nobody who raises a hand slips through, and built for AI search from day one, which most designers do not do at all. From the first headline to the follow-up three days later. Simpler builds via Get Coastal Built from $750.
From $2,500
KEEP IT
Turn one yes into a client for life.
The part that pays you twice. Your CRM, scheduler, payments, email, and AI workflows wired into one operation: onboarding, nurture, check-ins, and renewals that just happen. Enter a lead once and nothing slips. Ongoing right-hand support available when you want it.
From $1,500
Want the full detective treatment first? The Operations Audit: I walk your systems like a real customer, find every leak, and hand you the prioritized fix list. $497 →
START FREE
Two free ways to see your gaps.
No call required. No spam. Just a real read on where you stand.
The 5-Minute Operations Audit
6 questions. Honest answers. A real score.
- Your operations health score (out of 30)
- Section-by-section breakdown
- The fixes matched to your weak spots
- Results instantly. No spam.
The AI Visibility Scan
Drop your URL. See if AI can find you.
- Your AEO / GEO / SEO visibility score
- Whether ChatGPT and Google can actually read you
- The gaps costing you AI-search referrals
- Your fastest wins, ranked
The free scan shows your top 3 fixes in each category. Want every single fix, ranked and ready to act on? The Full Visibility Audit is $147. And if you'd rather I just handle the whole list... that's what proposals are for.
STRAIGHT TALK
Who I work with (and who I don't).
We'll get along great if you:
- You can feel the gap (lost leads, six tools, fuzzy on what converts) but cannot point to where it leaks
- You hand over logins and collateral fast, because you want it handled
- You trust a process instead of white-knuckling every step
- You are open to changing how things work, not just bolting automation onto a mess
We're probably not a fit if you:
- You have rigid systems you will not budge on (I can build it, but it comes out duct-taped, and neither of us wants that)
- You want a button-pusher, not a system (that is a VA, and that is a different hire)
- You mainly need paid ads, media buying, or marketing funnels and lead gen built from scratch
In that last bucket? I've got trusted specialists I'll point you to. Right person, faster result, no hard feelings. That is just how this works.
Automated workflows built
Zapier integrations deployed
Platforms connected
Years of operations experience
WHAT THEY SAY
Real people. Real results. Real talk.
I really loved working with Erin. I have two people doing her job now, which makes sense because she just offered a significantly broader set of skills than most.
Lindsay M.
Former Client
Very organized, very systems oriented, and just brilliant. Even being in a conversation with Erin, I'm already learning all sorts of things, and the minute I implement, I'm like, why the hell haven't I been doing this?
Bri
Marketing Partner
Erin created a wonderful website for my small town bar. Simple yet stylish and packed with information. Incredibly easy to work with, great communication, and she made sure every function and link worked. I highly recommend her services.
Kaurie
Bar Owner
What an absolute treat. My head is spinning and that's a great thing. I feel so much better about my day to day. I'm so excited and I know she just scratched the surface. I can't thank you enough!
Chris
THE WORK
Sites and systems I've built.
Real builds for real businesses. Different industries, different needs, same standard.
The Coastal Collaborative
Custom React + Vercel Build
Pour House Saloon
Restaurant + Events Site
Garnet Hearth
Wellness + Coaching Site
Need Something Simpler?
Get Coastal Built starts at $750.
3-page, AEO + SEO optimized Vite sites built in 7 days. Add ongoing maintenance for $49/mo (up to 5 hours of updates monthly).
Visit Get Coastal BuiltQUICK ANSWERS
Common questions, straight answers.
Getting clients is one machine with three stages, and I build all three. Get Found: AEO, GEO, and SEO so AI and Google actually recommend you. Catch It: websites, funnels, and opt-ins built so every click becomes a real lead. Keep It: CRM, onboarding, nurture, and automation so one yes becomes a client for life. Whatever it takes so your business runs without you holding it all together.
A VA executes the tasks you give them. I figure out which tasks should not exist in the first place, then build the systems that handle the rest. VAs handle work. I eliminate it. Most small businesses need both eventually. If you are picking where to start, you probably need me first.
When someone asks ChatGPT, Claude, or Perplexity to recommend a business like yours, AI can only suggest sites it can actually read. Most sites are not built for that, so they are invisible to it. I add the structure that fixes it: llms.txt, schema markup, and an AI-readable FAQ, so you show up as the answer instead of your competitor. The free AI Visibility Scan tells you exactly where you stand right now.
Both free tools cost nothing. From there, start small: the Full Visibility Audit is $147 (every AEO, GEO, and SEO fix on your site, ranked, with docs) and the Operations Audit is $497 (I go through your systems like a real customer would, then walk you through every leak and what I'd fix first). Get Found (AEO, GEO, SEO) starts at $497/month. Catch It (websites and funnels) starts at $2,500, or $750 for a Coastal Built starter site. Keep It (systems, automation, and onboarding) starts at $1,500. Ongoing retainers, from monthly AI-visibility management to executive operations support, are absolutely a thing too.
If you have rigid systems you will not budge on, we are probably not a fit. I can build it, but it comes out duct-taped, and neither of us wants that. If you mainly need paid ads, or marketing funnels and lead gen built from scratch, that is a different specialist, and I will happily point you to the right one. Right person, faster result.
I specialize in the messy middle.
That place where your business has outgrown your systems but definitely hasn't outgrown its potential. I'm Erin, an AI nerd and an operations person in the same body, which turns out to be exactly the combination this moment needs.
More about me